Simran Sethi is an award-winning journalist and the Lacy C. Haynes Visiting Professional Chair at the University of Kansas School of Journalism and Mass Communications, where she teaches courses on sustainability and environmental communications. She is currently writing a book on eco-elitism to be published by Harper Collins in March 2010 and is the contributing author of Ethical Markets: Growing the Green Economy, winner of the bronze 2008 Axiom Award for Best Business Ethics book. Simran is the founding host/writer of Sundance Channel's environmental programming The Green and the creator of the Sundance web series The Good Fight, highlighting global environmental justice efforts and grassroots activism.
Named one of the top ten eco-heroes of the planet by the UK